10 Ways To Book More House Concerts

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.​

House concerts: everybody loves them, but most artists don’t know how to get them. They are the most-coveted type of gigs for singer/songwriters and acoustic bands. They don’t require a lot of promotional effort - which means less time behind your computer, and more time behind your instrument.

Yes, in the ecosystem of gigs, house concerts are king! So how do you book them? Here are some simple ways to make it happen!

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The Complete Guide To Email Marketing For Musicians

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.

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10 Reasons Musicians Fail On Social Media

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.​

Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.

But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.

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How To Get More Fans Through Social Media

This post was written by Jon Ostrow ​and originally appeared on the Bandzoogle Blog.​

Since the dawn of MySpace, musicians have been using social media marketing to generate buzz and get more fans.

And while this opportunity still exists today, the truth is that there are now more musicians, creating more content, than ever before.

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The 3 Audiences Your Band Website Needs To Impress

This post was written by Allison Sharpe and originally appeared on the Bandzoogle Blog. 

As a band or musician, your website is one of the most important tools you have. It sets you apart from all the rest and gives you your own little slice of the internet to show off your music.

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The New Artist Model Approach To Musician Websites

Your website is arguably the most important piece of your online presence - it’s the glue that holds everything together. But it can be so much more than just the place you sell your music.

Your website can be a powerful funnel that drives your fans towards more engagement and helps them up the ladder towards superfans. It’s the place where you can convert people from casual fans to paying customers. And it’s the place where you can start more direct conversations with your fans as you grow your email list.

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How To Successfully Promote Your Music

Before Facebook and the era of social media, it was estimated that the average person was exposed to some 2000 ads every day - billboards, television commercials, signs in grocery stores and storefronts, etc, etc.

Since then, that number has probably doubled. This makes promotion very tricky. How do you successfully promote your music when there is so much competition? Below are 6 things you must do to stand out in a sea of clutter, make a dent with your music, and continue to grow your fanbase.

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The Ultimate Guide To Selling Band Merch Online

Before you dive into ordering or creating your merch, there are a few steps to consider to ensure that your time and money spent on investing in merch is worth the effort.

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9 Ways To Build Your Mailing List (And Sell More Music Online)

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Question: which is more important: Facebook or email?

Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.

So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.

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How To Make Money From Your Music On YouTube

YouTube is undoubtedly one of the most important tools for musicians to market and engage with fans online. But how does YouTube make you money?

Rather than simply allowing YouTube to run ads on your music videos and hoping for the best, you should focus on creating a sales funnel strategy.

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5 Steps To Creating An Effective Music Marketing Plan

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

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8 Effective Strategies To Sell Your Music Online

For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.

Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.

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How To Book A Tour Without A Booking Agent

One of the biggest challenges musicians face is booking tours. Many bands don’t have a booking agent, so booking a tour can seem like a daunting task the first time out.

Here are some key things to keep in mind to help you book a tour without a booking agent.

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Major Vs. Indie: What Really Happens When You Sign A Record Deal

As the recording industry continues to battle against the steady decline of physical album sales, and now steady decline in digital album sales, it can be difficult as an independent musician to determine the best path to take for long-term growth and success.

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