February 8, 2018 No matter what, one thing is for sure: If you can’t get your budget under control, your music career will be a huge waste of time and money.
Advice, Indie, Marketing Strategies tagged band finances, budgeting, financial advice January 29, 2018 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.
But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!
Advice, Marketing, Marketing Strategies tagged DIY, Email, Live, Marketing, YouTube, brand, gig, marketing strategy, social media, streaming, touring, website September 14, 2017 The first big music event at your venue will introduce you to the ins and outs of everything that can and likely will go wrong with hosting this type of event. While it will be important to take many notes on how your venue could do things better, it is not impossible to get a lot of key things right the first time around. The following are a few tips to make sure that the first big music concert your venue hosts is a hit with those who grace your establishment.
Advice, Live Music, Marketing, Marketing Strategies tagged Advice, Marketing, gig, live music, music tech, venue July 14, 2017 They say “The Extra Mile Isn’t Crowded”, but why is that? And what’s the “extra mile” mean for you? What are some extras you’re willing to provide that other bands or musicians may take for granted?
Here are some ways you and your band might be able to stand out at club gigs and private gigs.
June 12, 2017 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO advice and broke it down into one handy checklist.
For details on how to do each of the things on the list, you can refer to our “Complete Guide to SEO for Musicians“ eBook.
Without further ado, here’s your checklist for optimizing your band for SEO:
June 2, 2017 Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.
March 22, 2017 This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.
In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.
That tension? Selling to your email list.
Marketing Strategies tagged Email, Marketing, digital marketing, promotion, strategy March 10, 2017 This article appeared first in Sonicbids.
Logic dictates that the more music bloggers you reach out to about your band, the more coverage you’ll receive.
Not necessarily.
April 20, 2016 This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.
Marketing Strategies tagged Audience, DIY, Marketing, band marketing, budget, setting goals April 13, 2016 Bands often come to me while they are in the studio with a clear idea they would like to release their album within a few months. However, without a finished product this is rarely a successful strategy. I’ve even seen a few bands announce their album release date on social networks and then have to retract that date, due to a variety of circumstances.
These are three reasons why you shouldn’t announce your release date before you have a finished product.
April 11, 2016 For the average artist who finds it difficult to sell his/her music (hint: this is most artists) in the age of Spotify and Pandora, any attempts can often feel like a waste of time.
Below are 8 effective ways to make the most of your online merch store, digital music presence, and your relationship with die-hard fans. The following tips are not only useful, but when done right can lend themselves to a significantly greater income, a larger online presence, and stronger engagement with your fans.
March 25, 2016 This article originally appeared on the Sonicbids Blog
Think you’re doing everything you need to do for your next show by creating a Facebook event invite? Close your laptop and think again. While the internet is a powerful tool for promoting your band, traditional marketing tricks for promoting your shows still work wonders, especially for creating real fans with a real interest in your music.
January 7, 2016 Every artist and their grandma understands that, aside from the music itself, their online presence is the cornerstone of their career. Strong online platforms allow artists to develop genuine relationships with existing fans and consistently bring in new ones. Of course building your following and nurturing those relationships is never as simple as you want it to be.
December 3, 2015 The time of year for New Year’s Resolutions is almost upon us again, and with it will come fair-weather promises to ourselves to get into shape, cut down on alcohol, and maybe tidy the garage. For many of you who frequent this site, the New Year’s Resolution will be something along the lines of a fairly vague ‘be more successful’, and that in and of itself is fine, but I’d like to invite you to take a step back a little.
Advice, Marketing Strategies, Social Media tagged Advice, Independent, Music, planning, success 