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Entries in Twitter (26)

Wednesday
May222019

Find Your Fans: Using Data To Analyze Your Audience

Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.

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Tuesday
Mar202018

Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

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Tuesday
Dec132016

Twitter Reacts To Kanye West's Meeting With Donald Trump

A few days before he cancelled the remainder of his Saint Pablo tour and ended up in the hospital, Kanye Westrevealed that he would have voted for Trump had he voted at all.

Fast-forward to this morning: Kanye saunters into Trump Tower for a meeting with the President-elect about “life.” “We’ve been friends for a long time,” Trump told the media.

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Monday
Sep192016

Social Media Marketing For Musicians: How To Get More Fans On Twitter

This post was written by Joy Ike ​and originally appeared on the Bandzoogle Blog.

No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.

Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.

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Thursday
Sep112014

The Cyber PR Guide to Creating an Effective Music Marketing Plan (Part 1 of 3)

Happy almost end of summer ya’ll!  WE are in total denial that it is almost over BUT we are clear that it’s time to get back down to work.  In this 3-Part series Chris Hacker breaks down how to begin to build an effective log-term plan.  Enjoy this post.  Love, Ariel @CyberPR

Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers.

Over the years I’ve seen the same problems occur again and again. An artist will call us up looking for help promoting a new album that they’re planning on releasing in a few weeks or less! And often their only plan is just to hire a publicist. It completely baffles me that an artist will work so hard on an album, spending hours and hours writing songs and practicing these songs and then spending large sums of money recording, mixing and mastering, only to rush the release without being ready and having a complete plan in place. Especially in today’s saturated climate where even small music blogs are getting inundated with hundreds of emails a day from artists looking for coverage, just making an album and then wanting to “get some press”, is not enough of a plan. An artist needs to be working many different angles and taking many different approaches to get seen and heard.

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Monday
Jul072014

6 Artists Who Are Amazing At Twitter – And What You Can Learn From Them

Let’s not beat around the bush: tweeting is easy. Even the most cursory glance at the Twitter feed of just about any celebrity will prove this point. For example, it probably didn’t take Ashanti very long to come up with her classic “Hey yalll!!! What do u think about face book??” So it’s true that tweeting is easy, but using Twitter as an effective tool to engage with your fan base and build your career - is hard. Lucky for you, there are a few musical artists who have Twitter figured out so why not learn from them and see what you can apply to your own future tweets.

 

You could choose to forgo basing your Twitter identity on your music at all. Seems counterintuitive but some people make it work for them, like Decemberists frontman Colin Meloy. He tweets almost nothing about what he sings about, but tirelessly about political and social issues he cares about.

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Monday
Jun172013

Twitter #Music Is a Dud… But Twitter is Still Critical To Your Marketing

Now that Twitter’s new music platform, #Music, has been available for public use for almost two months it is safe to make the following assessment.

It is one resounding dud.

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Wednesday
Jun052013

An attempt to get Australian Artists off the Twitter Fence. How Twitter has worked for me.

3 Wise Monkeys masterclass in Melbourne

Greetings from the land of AUS! I have just wrapped up an incredible nationwide tour of this gorgeous country called The 3 Wise Monkeys and Ralph Murphy (hear No Evil), Tom Jackson (See No Evil) and I (Speak No Evil) met some amazing and inspiring artists as well as managers, producers and songwriters. We each delivered 6 hour master classes in Perth, Brisbane, Sydney, Melbourne & Adelaide.

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Wednesday
Jan302013

Twitter Vine for Musicians

As of a few days ago, you can now add 6 second videos to your tweets to spice them up a little bit. The start-up company Vine makes it incredibly easy to create and share bite-sized videos that have a lot of potential in the music marketing world.

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Wednesday
Nov212012

Cyber PR® Arsenal: Killer Apps, Tools & Sites – Tweepi

Twitter offers one of the most widely used APIs (application platform interface)) in the world, allowing other businesses to create apps that will heighten the experience of using the Twitter platform. Among these apps are games, tracking apps, picture apps, and also apps that will better your chances at engaging a larger pool of people.

There is an app out in the ether right now called Tweepi. It has been around for a little less than a year and is still evolving, but it has found a place as the Twitter janitor and also the Twitter stat machine.

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Monday
Jun042012

Why Buying Followers is a Bad Idea

Buying Facebook or Twitter Followers

There are several companies out there that offer services where you can buy “real” followers on Twitter, Facebook, and Tumblr. Other services sell “real” views on YouTube videos or plays on Sound Cloud. For nearly every social media site available, there are services that claim to boost your reach, increase your followers, and give you more credibility by increased views.

How They Work

Follower services are driven by bots. In other words, they are fake accounts generated by a system that is only programmed to follow, watch a video, or listen to a song. Often times, the followers will be from other countries, only speak in a foreign language, and the names/photos will be obviously fake. While these sites claim that what they are offering is completely legitimate, nearly every social media site strictly prohibits buying followers and it can result in the suspension of an account.

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Wednesday
Feb292012

The Twitter Trolls: How to Deal with Criticism Online

It’s impossible to be liked by everyone. No matter what you say or do online you risk the potential of offending someone (or even just rubbing them the wrong way). But for a musician, writer, photographer or anyone in the creative arts it can get even worse. Your soul, your art, is on display… available for anyone to rip it to shreds.

Enter the world of The HatersThe Trolls. The Vociferous Nerds hiding in their parent’s basement behind a bag of half-eaten cheese doodles, whose job is to make everyone they encounter online feel worthless.

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Tuesday
Jan242012

The 5 Most Important Skills Twitter Teaches Us

Picture this: one day, a company comes out of nowhere to introduce a service that renders Twitter obsolete. Overnight, all of those hours you spent cranking out tweets are useless. Or are they?

Let’s face it: Twitter is not so much about our follower counts, retweets, or mentions. Those are just numbers. Here’s the real deal: Twitter prepares us for the future by teaching us valuable, real-world skills.

So even if Twitter dies tomorrow, here are the five most important skills we can learn from it.

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