Live Music Industry Predictions For 2021

As we turn the corner into a new year, we look forward to a new frontier for the live music industry. Here are some of our industry predictions for 2021.

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Hedging Against Uncertainty In The Music Industry

Let’s face it, the music industry is going through an uncertain period right now. Venues have had to close their doors indefinitely, and artists have been forced into busking online for money. The music industry is resilient though. This isn’t the first time it has been forced to adapt to tremendous change and adversity. No one is immune to the threats of disruption, volatility, and hyper competition that exist in this industry.

Despite the fickle nature of the music industry, there are things artists can do to set themselves up for success in the long run. Here are some thoughts on how to weather the storms and come out on top.

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Find Your Fans: Using Data To Analyze Your Audience

Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience.

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How To Approach Venues About Booking

Knowing how to properly represent yourself to venues is an essential skill for independent artists. There is no definitive playbook for getting gigs, but here are some things that can help.

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Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

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When Should You Hire A Booking Agent?

Every artist goes through phases of their career as they evolve and mature over time. No matter how famous an artist becomes, they all started out somewhere. In the early days, a lot of bands book their own shows until it becomes necessary to seek out an agent or when an agent finds them. For serious artists, hiring a booking agent can be a big step in launching their music career to the next level. If you are wondering when you should get a booking agent, here are some things to consider:

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