How Musicians Can Build An Email List From Scratch

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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Band Banners: How An Eye-Catching Graphic Can Market Your Music

Visuals mean everything in the marketing world. First-class imagery is essential for professionals who are in the process of marketing new dining establishments. It’s just as essential for those who are marketing bands. Musical acts, because of that, need to make memorable and striking graphics big priorities. Great images and solid marketing practices go hand in hand.

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Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

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How To Make A Great Website For Your Band

Look at any full-time, legitimate band. What’s the difference between them and a minor band? They have a website. Here’s how to build a great one.

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21 Dos And Don’ts Of Band Website Design

This post was written by Allison Sharpe and originally appeared on the Bandzoogle Blog.

The band is getting along. Songs are great. Gigs calendar is filling up. Now you just need to get people to notice you and you’ll be good to go. But where do you start?

If you focus your efforts on Facebook or Twitter, your music is likely to get lost in a sea of political rants and fur baby videos. The best way to keep fans focused on you is through your own custom website.

A website puts the focus on you and your music. It’s easy to build a website, but how do you know if you did it right? Let’s take a look and the most common ways band win and lose with their website.

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10 Principles Of Great Music Web Design

Guest Post by Melanie Kealey from the Bandzoogle Blog

It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates.  

Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design.

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How To Drive More Traffic To Your Music Website

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?

It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.

Here are some of the best ways to drive traffic to your music website that you can start putting into action today!

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Tunes And Technology: 5 Ways To Promote Your Music Online

Even if your band is amazing and your recordings are tight, marketing and promoting your music can be an art form. When it comes to promoting your music online, this adds even more complexity to the process. One reason for this is because you are competing with millions of other highly refined online bands and musicians. However, with the right promotions strategy, you can get your music before a wide audience of new fans in no time. The following are five ways to promote your music online you should be actively doing now.

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3 Easy Fixes To Make Your Music Website Even Better

This post by Dave Kusek originally appeared on the Bandzoogle Blog

You’ve probably heard this a thousand times before… as a musician, you need to have a website.

Sure, it’s easy enough to put together a website for your music, but making a REALLY EFFECTIVE website? One that will help you actually engage with your fans and sell more music? That’s a little more difficult.

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Eight Things Every Musician Website Must Have

Want to step up your game and get more gigs and recognition in the music scene, but no one seems to be replying to your emails to check you out on Spotify, Soundcloud, Facebook or Twitter? Make a website! Websites are ideal for musicians to have because they host everything that a fan or promoter needs to have in order to know what you’re about. Here are eight things every musician needs to have on their website.

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Promoting Music Without Spending Much Money

Considering the popularity of the internet in the present era, the first and the most important thing that you need to do for promoting your music is create a music website. This would be your personal website showcasing your talent. Here, you can upload songs and music that you have created. However, make sure to promote this website by using different means for attracting visitors. One beneficial thing that you can do is allow the visitors to listen to a part of your music completely free of charge. This website can also be used for selling music.

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Optimizing Your Band Website For SEO

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

If SEO is important to you as a musician, then having a website for your band is arguably the most important factor. But just having one isn’t quite enough. You need to optimize it for search engines.

Before you read this though, head over to Chapter 1 of this multi-post SEO guide for musicians to get familiar with your SEO strategy, the Fan Journey, and everything else we’ve covered up to this point.

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17 Ways To Promote Your Music Online

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

When it comes to promoting music online, there are far too many channels, networks, forums, platforms, apps and communities for musicians to be involved with to be present on them all.

So rather than attempt the impossible, you should focus your efforts on a handful that are likely to bare the most fruit.

How are you to know which platforms are most likely to lead to success?

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4 Online Marketing Mistakes Musicians Make

This article originally appeared on the Sonicbids Blog

The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid. 

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