When Public Brands Change In The Music Business

In this highly competitive industry, musical artists must be up to date with the consumer trends, behaviors and attitude, and of course the craft itself, in order for them to remain in the market. Artists need to create a long-term bond with their audience if they plan on keeping their fans and making it grow. For a long-term relationship to last, trust is considered as one of the key variables, if their listener has this, they will be confident that the music released would be up to their standard and would perform its stated purpose. If an audience is satisfied with the quality of service the artist presents, then it tends to derive loyalty. Brand effect or the power to extract a positive response after it is used help develop and deepen listeners’ loyalty of the artists.

Click to read more ...

3 Online Music Courses That Can Revitalize Your DIY Music Career

If you’re like me, you don’t have a huge budget for music.

So even though going to music college sounds cool, it’s just not feasible.

Fortunately, there’s a great alternative: online music courses.

Click to read more ...

MusicThinkTank Weekly Recap: Remote Music Collaboration

• Hollagully | On The Future Of Remote Music Collaboration
• Daniel Matthews | How Millennials Are Changing The Music Industry
• Manuel Roessler | How To Find The Right Online Mixing Engineer For Your Project?
• Ariel Hyatt | How Eli Lev Created A Fan-Generated Music Video (For Less Than $300)

Benefits For Producers And Engineers In The Music Modernization Act

The Music Modernization Act (“MMA”) is now the law of the land. The MMA is comprehensive and sweeping in its scope. The MMA revamps Section 115 and repeals Section 114(i) of the U.S. Copyright Act. It creates a public data base to facilitate and expedite payments to songwriters and it overhauls the rate Court system and changes the standard for setting rates to a free market standard. The MMA also incorporates several other major pieces of legislation including the CLASSICS Act (Compensating Legacy Artists for their Songs, Service, & Important Contributions to Society Act) which grants copyright protection to pre-1972 sound recordings so songwriters and artists can receive royalties on pre-1972 recordings and the AMP Act (or Allocation for Music Producers Act), which improves royalty payouts for producers and engineers from SoundExchange when their recordings are used on satellite and online radio.

Click to read more ...

8 Best Musicians Of All Time Who Ruled Pop Music

Pop music is the most popular forms of music in the world. The history has seen some of the best pop music stars that have a following that number in millions. In this article, we are going to list some of the most popular pop stars in the history of music

Click to read more ...

First Look: Highlights From The Q3 Hit Song Trend Report

First Look: Highlights from the Q3 2018 Hit Song Trend Report Later this month, Hit Songs Deconstructed will release its Q3 2018 Trend Report, which provides an in-depth look at the compositional trends for the Billboard Hot 100 Top 10. To download a complimentary PDF with highlights from this report, visit https://www.hitsongsdeconstructed.com/Q32018Trends

Click to read more ...

Understanding The Benefits Of The Music Modernization Act

The Music Modernization Act (“MMA”) has finally passed both the Senate and the House after the herculean efforts of some individuals and organizations who worked tirelessly to negotiate compromises to accommodate all sides. The MMA will finally move the recorded music industry forward in a way that should facilitate more artists and songwriters being able to make a fair living from making music. The MMA proposes to reform the music licensing landscape in several substantive ways to benefit artists and songwriters.

Click to read more ...

Remembering Jerry Garcia’s Musical Impact

Guest post by Elyadeen Anbar. This article with full links originally appeared Soundfly’s Flypaper

Jerry Garcia was the lead guitarist of the Grateful Dead, a rock band formed in 1965 in San Francisco that forever changed how music is written, performed, distributed, and engaged with on a global scale. The Grateful Dead performed their last show on July 9, 1995, and Garcia was found passed away on August 9, 1995. He had just turned 53 years young.

Click to read more ...

7 Easy Steps To Getting A Job At A Record Label

Like any other business, record labels need quality employees. Likewise, bands need good record labels, primarily because of how much time it takes to get everyone in the band together, hone skills, write good music, and learn how to perform. 

With the internet and affordable software at everyone’s fingertips, it’s true that the DIY approach is gaining ground for musicians. But you’ll be hard-pressed to find a successful band that isn’t on a record label. It takes a ton of effort to be a good band. Record labels do the things that bands don’t have the time and resources to do.

 

Are you attracted to the industry side of music? Are you a musician yourself? Do you find yourself attracted to the music scene wherever you go? Working at a record label might be just the right fit for you. Here are the steps to make it happen.

Click to read more ...

“Dirty Computer” Ushers In New Era of Janelle Monáe

In the era of Cardi B, Beyoncé, Lena Waithe, Laverne Cox, Tiffany Haddish, and many others, we bask in the glory of Black womxn. No longer are we afraid to show our thick thighs, curvy curls, and infectious attitudes.

And why should we be? Black womxn have been told to sit down and shut up, stand up but stay quiet, and be subservient for far too long. But it never works for long.

Click to read more ...

Live Performances Are About More Than The Music

I had started writing some posts and giving advice on my social media pages, as my way of giving some advice regarding some of the things that I see and hear, both at shows, and on artists’ social media pages. It always seemed to be the same things, coming from “artists,” who excel in playing the blame game: making excuses for why they aren’t succeeding. So, I thought that I would try to be helpful, by calling artists out on their behaviors! It may not be popular, or politically correct, but if an artist can’t handle the truth and some constructive criticism, then they are in the completely WRONG business.

Click to read more ...

Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

Click to read more ...

MusicThinkTank: Call For Submissions!

Thank you to the Music Think Tank community for your committed readership and the insightful content that many of you have shared! Without your contributions, this website would not exist. If you have something to say about the music industry, we encourage you to consider contributing a post to MTT. Remember to review the submission guidelines posted on the MTT open page before posting.

Thank you in advance for your thoughtful submissions, we look forward to reviewing and sharing your content!

Cord Cutting And On-Demand: How We Consume Media In 2018

In the last few decades, we’ve had the chance to see the amazing evolutionary process of the ways we consume media. Those born in the 1970s have seen the emergence and downfall of a series of standards (even the ones that have won the various “format wars”): Betamax and VHS, audio tapes, CDs, DVDs, Blu-Ray and HD-DVD, digital downloads, and now streaming.

Click to read more ...