When Public Brands Change In The Music Business

In this highly competitive industry, musical artists must be up to date with the consumer trends, behaviors and attitude, and of course the craft itself, in order for them to remain in the market. Artists need to create a long-term bond with their audience if they plan on keeping their fans and making it grow. For a long-term relationship to last, trust is considered as one of the key variables, if their listener has this, they will be confident that the music released would be up to their standard and would perform its stated purpose. If an audience is satisfied with the quality of service the artist presents, then it tends to derive loyalty. Brand effect or the power to extract a positive response after it is used help develop and deepen listeners’ loyalty of the artists.

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9 Steps To Securing A Brand Sponsorship As A Musician

Whether your band is planning a tour or releasing new music, chances are it’s not going to be cheap. Brand sponsorship allows artists to do what they do best without worrying about the capital it will take to do so. Here are 9 steps to take when approaching a brand for sponsorship. 

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Simple Growth Hacks That Are Necessary For Building A Solid Music Career

As the great Louis Armstrong once said, “Musicians don’t retire; they stop when there’s no more music in them.” Despite the challenges of the industry, you should never stop trying to find ways to keep making good music and growing your career.

My take on this topic is not just based on inspirational quotes and fancy sayings. It comes from having been involved in music as a marketer and entrepreneur.

Over the past few years, I have worn several hats on the business side of music, from managing upcoming artists to starting companies. My experience has given me an insider’s perspective into how different people approach their careers and the little things some people do differently (or don’t do), which sometimes makes the difference.

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The Evolving Role of Social Media For Bands & Brands

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced.

With last week’s Social Media Week in London, and having just held MEC’s second Music Week looking at the changing role of social, data and brand partnerships, I took the opportunity to speak with three emerging bands – MALKA, The Daydream Club and The Microdance – to find out their perceptions of social media and the future role for brands.

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