Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

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Band Marketing: How Your Tour Bus Can Double As An Advertisement

When you’re in a touring band, you want to do everything you can to get word out. There’s no such thing as having too many fans. While you’re out on the road, you can grow your following. Your tour bus is the perfect opportunity to advertise your band. It just requires you to be innovative and creative. Here are four ways your tour bus can double as an advertisement.

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10 Gigging Mis-haps For Your Band To Avoid

It’s show time! There you are, waiting in the wings for what’s shaping up to be one heck of night, and lo and behold, something’s gone wrong. Here’s a few common problems you might face as a gigging band, and how to deal with them as and when they occur.

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15 Best Part-Time Jobs For Musicians

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

You were probably well aware when you decided to pursue music as a career that money wasn’t exactly going to start pouring in on day one. It’s no secret that until you’re able to earn a full-time living as a musician, you’ll need to supplement your income in some way.

The key is finding jobs that provide some financial stability, but also flexibility so you can still play gigs, rehearse, write, and go out on tour.

While having a side job that’s related to music is awesome for obvious reasons, many of the best jobs for musicians are actually in completely different fields, allowing you to dedicate all of your creative energy to your craft. The 15 jobs for musicians below are far from an exhaustive list, but use this as a starting place to see what jumps out at you or sparks an idea.

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4 Points Every Music Venue Owner Needs To Jot Down

If you own a music venue, such as a club, you have a lot of technical maintenance issues that you need to consider to keep your place attractive to potential music goers. Any place that is crowded has to be kept both comfortable and safe. To do this, you as the music venue owner should have a list of things that you should be maintaining. Here are four.

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How To Make A Great Website For Your Band

Look at any full-time, legitimate band. What’s the difference between them and a minor band? They have a website. Here’s how to build a great one.

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Practical Venue: How To Run A Successful Music Hall

Running a music venue is one of the most exciting jobs that you can do. You’ll get to meet lots of musicians and take a central role in your city’s art scene. Here’s how you can succeed at managing your venue.

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How To Advertise Your Music Using Google AdWords

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

You’ve probably tried boosting your posts on Facebook, and maybe you’ve even run a few ads on Instagram. But have you ever considered how powerful Google’s search network can be for advertising your music?

Optimizing your online presence for Google is super important, and there’s a lot you can do to increase organic search traffic to your band website. But in this article, we’re going to explore how to advertise your music using Google AdWords.

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The Proven Formula For Achieving Music Business Success

You are likely to struggle in your music career when you don’t follow a proven formula for success. Musicians who reach their goals faster than everyone else follow one formula in particular.

The formula successful musicians follow to achieve the highest levels of success is this:

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Stage Design: How To Create A Venue That’s Set To Thrill

Planning an event that everyone will enjoy is challenging, but extremely satisfying if successful. One of the key steps in ensuring the success of your event is choosing and creating a venue that will leave your guests awed. This article will outline how to create this kind of venue in five easy steps.

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5 Keys To Success As A Garage Band

So, you have a guitar, a voice, and some friends that want to make music. Well, in order to succeed in this difficult industry you’re going to need some help. Many bands try and fail hard because they don’t remember these important factors that will help you reach your dreams of rocking the big stage.

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Creative (And Unusual) Music Marketing Methods

There are more musicians than there have ever been before, and they all have a platform online to put their music out there for the world to hear. It isn’t enough to just put music up online and expect people to pay attention, and as the world of marketing changes people are looking for ways to stand out. Some of the classic, tried and tested marketing methods are still doing the business for bands and artists, but there are also some new ways people are trying in order to get more eyeballs to their project.

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How To Get The Financing Your Underground Band Needs To Travel On Tour

Before you can become a music success, you have to get recognized. You need to focus on getting your music out there. This will involve having to get creative with your funding options. Here are some ways to finance a tour for your band.

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Why DIY Musicians Need To Be Pressing Vinyl

Vinyl records are on a 25-year sales high. It’s projected that 40 million units will be sold in 2017 alone. That makes it the first time it’s come close to the 1 billion benchmark this millennium. With the death of many music heavyweights this year and the availability of budget record players the combination of nostalgia and low barrier to entry is leading to many taking the leap back into vinyl. 

So what does this mean for the DIY musician?

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