Creative Ways To Strengthen Your Band Image

Most musicians either start or join a band because they love music and they want to share their talents with the world. It’s nice to think about all of the perks and exciting things that can come with a successful music career, but ultimately, most musicians aren’t entrepreneurs.

In order to find success as a musician, though, you have to think of your band more like a business. You might have the greatest talent in the world and the catchiest songs anyone has ever heard, but if you can’t attract people to your band, you’ll never have an audience and your career will fade out before it even gets off the ground.

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How To Develop A Context For Your Music

Guest post by Ayla Smith. This article originally appeared on Soundfly’s Flypaper

Online audiences are a powerful engine. When people listen online, they can easily share your music far and wide. Getting discovered is not dependent on someone walking into a record store, and it’s easy to find out who’s listening and where they’re from so you can maximize your impact. But too often, a song alone is not enough to tell your full story. 

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Registering Your Band Name, Phrase Or Logo

Are you a musician? Do you need to protect your band name or logo from counterfeit sellers on ecommerce platforms? In order to obtain nationwide protection, you should register your band name, phrase or logo with the United States Patent and Trademark Office.

The registration process is relatively straight forward but can be time consuming. Generally, it takes approximately six months to a year before the trademark is registered.

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When Public Brands Change In The Music Business

In this highly competitive industry, musical artists must be up to date with the consumer trends, behaviors and attitude, and of course the craft itself, in order for them to remain in the market. Artists need to create a long-term bond with their audience if they plan on keeping their fans and making it grow. For a long-term relationship to last, trust is considered as one of the key variables, if their listener has this, they will be confident that the music released would be up to their standard and would perform its stated purpose. If an audience is satisfied with the quality of service the artist presents, then it tends to derive loyalty. Brand effect or the power to extract a positive response after it is used help develop and deepen listeners’ loyalty of the artists.

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What Is Branding? A Guide For Independent Musicians

One word that is often associated with marketing is Branding. What is a brand? If you ask most people, they’ll tell you that branding is about your colors, product names and logo. These people are wrong. Let’s look a little closer at what makes up your brand.

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Top Ten Metal Records For People Who Don't Think They Like Metal

Heavy metal is a rich genre, but to the casual listener, it often just sounds like a bunch of noise. The blistering riffs, machine-gun drums, and screaming vocals can send many people running as far away as they can. And for a long while, that included me. But, through a fortuitous string of events, I discovered that I love metal, with all of its raw power and crushing beauty. But there are many metal records that offer all of the same heaviness with a healthy dose of conventional beauty. If you’ve been curious about metal, here are ten albums that offer all the power of heavy metal without all the chaos.

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Best Music Posters Of All Time

Music posters are an art-form that has persisted through decades and will continue to exist for many more and finding the best music posters of all time isn’t an easy task.

Music posters have several forms, and over time some of the images on posters have been as iconic as the music itself, or the artist in the imagery. Gig posters and band posters have often defined certain aspects of musical careers for artists, and graphic designers across the globe have become famous for the creations.

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Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

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How To Make Your Stage Presence Memorable With Fantastic Fashion

The best musicians in the world are known for their catchy tunes, powerful vocals and incredible instrument skills. They’re also frequently known for their mesmerizing stage presences. If you’re a musician who wants to captivate audiences at upcoming shows, your style can contribute to your overall stage presence. Eye-catching fashion and strong stage presence often go hand in hand for musicians.

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Deutsche Grammophon And Tombooks Bring Interactive Music Learning To Revolutionary Education App Tomplay

Deutsche Grammophon GmbH, the world’s leading classical music label, and Tombooks, the inventor of interactive sheet music and the Tomplay app, which is revolutionizing music education, today announced an agreement allowing the app’s users to experience, play and learn along with the greatest musicians of all time through Deutsche Grammophon’s incomparable repertoire.

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How Musicians Can Utilize Fashion To Build Their Brand

In the music industry, an artist is a brand, and through not only their music but through what they wear and their interviews, they are creating how they want to be perceived. This is where fashion comes in by ensuring that you maintain your image to your audience.

Musicians need to manage their brand and image, and they can do this with the help of fashion. We have seen several artists who have signed contracts with different brands of clothing lines, shoes, perfumes, and engaging in significant talk shows. Branding for a musician is not that easy and comes with a complex structure that needs to be followed. With branding, you can market your music and yourself to people worldwide. Why is that? It gives you the focus on what you need the most to excel in the industry and identifies your audience and how to impress them.

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9 Steps To Securing A Brand Sponsorship As A Musician

Whether your band is planning a tour or releasing new music, chances are it’s not going to be cheap. Brand sponsorship allows artists to do what they do best without worrying about the capital it will take to do so. Here are 9 steps to take when approaching a brand for sponsorship. 

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4 Tips For Successfully Building Your Personal Music Brand

This article originally appeared on the Sonicbids Blog

There’s so much more to being a professional musician than just creating and playing music. If you want to make it in this business, you’ve got to stand out from the crowd, and when it comes to musicians, that’s tough. Some people go overboard with insane costumes and exaggerated personalities, but that’s hard to pull off. Sure, it’s worked for some, but if you’re not trying to wear a mask onstage or be batshit crazy online, you’re going to have to find something that works for you. 

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Sonic Branding: How Can I Write Music For Commercials?

Let’s start with a little experiment - think about NBC.

Did you visualize the rainbow peacock logo?

More importantly: did you did you hear the NBC chimes?

The chimes associated with the NBC Network are an example of sonic branding. Just as brands rely on a certain color palette, typography, or a particular image, brands may also establish a connection to a particular song, jingle, or series of notes (as NBC does with the G3, E4, and C5, for you music theory folks out there).

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