April 20, 2017 I don’t know how many times venues, promoters, magazines, etc. have asked me for a press kit to review. If you don’t have a press kit, you’re toast. Not the good kind either.
Having an EPK can benefit artists greatly because they offer a great piece to send to anyone you’re interested in working with.
April 13, 2017 Advice tagged DIY, Marketing, online music sales, selling music March 31, 2017 Success is built on determination, hard work, and being in the right place at the right time. Many attribute the last part to luck; I attribute it to asking for what you want and being open (aka ready) to receiving it. Many musicians have mastered the determination and hard work parts, but they still haven’t built the following and/or garnered the consideration they desire from the industry.
Artist Development tagged DIY, Marketing, artist development, network, networking March 23, 2017
So you’re a bit of a bad ass, huh? You’ve got the sound that’s waiting to be discovered and are ready for the big leagues. Just because you’ve got the sound doesn’t mean you’ve got the deal these days. Now you’re thinking to yourself, what do record labels look for when signing an artist?
Here are the top five things record labels look for in an artist before giving them a deal.
March 22, 2017 This article is actually a lesson from Let Fans Pay You, a course that outlines essential automated marketing strategy for artists, entertainers and their management companies. Click here to get this 5-part course delivered to you free of charge.
In this lesson of Let Fans Pay You, I’m going to explain the awkward tension every artist feels when it comes to email marketing and the strategy for alleviating that tension altogether.
That tension? Selling to your email list.
Marketing Strategies tagged Email, Marketing, digital marketing, promotion, strategy February 22, 2017 A well-designed image can serve as a strong marketing tool. As a musician, your desire is to share your music with a certain audience. In addition to creating quality music, using a great graphic designer will help your music get to more people in a quicker amount of time. A graphic designer can also help shape your audience’s perspective, since the graphics serve as a visual representation of your brand. There are four ways a graphic designer can have a direct impact on your marketing efforts.
February 17, 2017 We could all use a little extra income. Musicians, if you’re searching for a way to supplement your income and expand your skill-set, look no further. You don’t have to sacrifice your dreams just so you can pay rent. Check out these four side hustle ideas and start earning more money today:
February 17, 2017 If you’re the creative type, a generic party will be an affront to the very work that you put into the world. You need an inventive celebration to reflect your inventive soul. But what if you could use a little help coming up with party themes, games and activities? Here are just a few ideas to get the inspiration flowing.
February 14, 2017 Written by Wes Walls; originally appeared on the Bandzoogle Blog.
SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you’re not sure where to start or how to do it: we have something great to give you.
February 9, 2017 The latest trend in the social media world, is live streaming. Last year we saw real time videos blow up on Facebook, shortly after it made its way to Instagram. Instagram Live is a great way to showcase new music, give your fans a behind-the-scenes look into your life, or just have a Q&A session.
January 30, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
As a musician, you surely understand what a crucial role social media marketing plays in getting more fans for your music, but actually figuring out the kind of content you need to post can be confusing. What it all boils down to is finding the right balance for the specific audience you’re trying to build.
DIY tagged Content, DIY, Marketing, social media January 23, 2017 This post was written by Dave Cool and originally appeared on the Bandzoogle Blog.
If you’re working on your next album, you’re probably thinking about how you’re going to promote and sell your new music. When it comes to selling your music online, there are countless options available to musicians.
DIY tagged DIY, Marketing, online music sales, selling December 12, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
Schema is one of those things that, as a musician, you might have heard about but probably don’t want to have to learn. It’s pretty technical and easy to get wrong.
So we’ll try to simplify it for you in this post, and give you some easy shortcuts.
Marketing tagged DIY, Marketing, Online Marketing, SEO, artists websites December 8, 2016 The music industry is in a state of flux. Technology has changed the way musicians play and how engineers produce music, but most of the impact can be measured in how listeners consume and discover music. But what are the main technologies and platforms, who drives these trends and how has the business end held up? Here’s a look at how technology has changed the way people listen, buy, sell and discover music.