November 5, 2018 Humans have refined taste music. Computers don’t. But today we have computers evaluating whether or not to display music based on quantity and key words rather than quality and artist identity.
Streaming tagged album, music streaming, streaming October 2, 2018 This post by Lisa Occhino originally appeared on the Bandzoogle Blog
As we’re sure you’ve heard countless times over the last several years, the chances of making a living solely off of streaming income are slim to none. But does that mean that making your music available on streaming services is pointless? Far from it.
Major platforms like Spotify, Pandora, and Apple Music have begun rolling out robust dashboards for artists to not only track and analyze how your songs are performing, but also to provide you with invaluable streaming data that can help you understand who your audience is, where to tour, how to most effectively spend your marketing dollars, and much more.
September 24, 2018 This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog
If you’re a serious musician, I don’t need to tell you how tough it is to cut through the literal and symbolic noise to find and reach audiences. Yes, creating great music should always be at the top of your list of priorities, but figuring out how to get that music in front of listeners is a difficult task you’ll have to think about if you want to sustain a career over the long-term.
Don’t have a clue how to market your music? Today, we’re highlighting 6 tools to help you get started:
DIY, Marketing, Social Media tagged DIY, Facebook, Instagram, Marketing, Marketing Tools, mailing list, promotion, social media, streaming, website August 29, 2018 The subscription-based music streaming model of Spotify and others – at the moment – makes it extremely unlikely for independent artists to make any significant money from sales of their music directly via those services.
It’s still also yet to be proven as a viable business model in itself, even after hundreds of millions of pounds invested in it. However, subscription-based streaming (although it will change and evolve) is here to stay, for the foreseeable future.
August 27, 2018 This guest post by Lisa Occhino originally appeared on the Bandzoogle Blog
Stream counts are a big indicator of success on Spotify, but there’s another factor that plays an enormous role: the number of times your tracks have been added to playlists.
According to BuzzFeed, one out of five plays across all streaming services happens within a playlist, and that number continues to grow. Half of Spotify’s global users listen to human-curated playlists (as opposed to algorithmic playlists), which generate more than a billion plays per week.
May 5, 2018 Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical support - CDs, mostly - due to its dwindling record sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years (albeit it will likely move them next to the turntables it sells).
April 23, 2018 The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer.
Advice, Apps & Mobile, Fans, Social Media tagged Apps, DIY, finances, social media, spotify, streaming, video | 1 Reference March 24, 2018 How you get your music on a Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Who do I email? From experience, the reality is quite different. In this article we’ll tell you the approach we took with The Daydream Club, an independent artist that has amassed over 40,000,000 Spotify plays and regularly attracts between 500,000 and 1,000,000 streams per month.
March 8, 2018 In the last few decades, we’ve had the chance to see the amazing evolutionary process of the ways we consume media. Those born in the 1970s have seen the emergence and downfall of a series of standards (even the ones that have won the various “format wars”): Betamax and VHS, audio tapes, CDs, DVDs, Blu-Ray and HD-DVD, digital downloads, and now streaming.
January 29, 2018 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.
But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!
Advice, Marketing, Marketing Strategies tagged DIY, Email, Live, Marketing, YouTube, brand, gig, marketing strategy, social media, streaming, touring, website August 10, 2017 There has been a fundamental pivot in the way we create, consume, and share content. As the entertainment industry has shifted from analog to digital, the behavior on how the consumers spend money for online content has significantly changed. The question is whether this content should be free and accessible to everyone (if so, to what extent), or should artists, content creators, and influencers properly charge for the online content they create. If we believe that all online content should be free, will there ever be any motivation to buy this content, and if we believe that it should not be free, are we losing out on a larger fan base?
Online Content tagged film, gaming, marketing music, online content, streaming June 16, 2017 Join Shazam’s community of artists on the blue carpet! Getting verified on this platform is simple and can help you to connect with more fans. Shazam is the place where the world discovers music…and often where artists can engage with fans long before other social networks. Join the likes of Armin van Buren, Major Lazer, and more!
April 27, 2017 Ever wonder what songs, artists or playlists are hot now?
Spot On Track is here to help. Spot On Track is a tool that helps listeners follow their favorite artists, songs, playlists, etc. and see how they are doing on a billboard chart standpoint.
Spot On Track is a useful tool for listeners because they are able to listen to their favorite artists and see exactly how they are doing on a billboard standpoint. Having easy to view charts, graphics and being a free beta app makes Spot On Track very user-friendly and definitely something to look into trying out. Fans are also able to see what countries their favorite artists are the most popular in.
October 31, 2016 In an article recently published by Paul Resnikoff, he wraps up the facts that detail all the problems that are killing the music business, the industry the artists, and eventually music as the form of art that we all love.
This is so depressing to read, yet so true, that the earlier we deal with, the better.
Paul’s article had me inspired to take action and write this in response.
We have to do our best to save music!
Music Business tagged music business, save music, streaming, value