September 30, 2013 There is no doubt about it, music is fun- and it should be. For many, however, music is work. For these people music pays the bills, supports their livelihood, and puts food on their table. For these individuals who work in the music industry whether it be as performers, technicians, music teachers, managers, journalists, or marketers maintaining a level of professionalism is essential.
September 4, 2013 Hey guys, today I’m going to show you how to make a top music website which will allow you to better turn visitors into fans, capture their details for future contact, and effectively make more money from your music career. I’ve already show you how to set your site up from scratch, so I won’t be talking about that again (use that guide if you haven’t already got a music website). What I didn’t cover in that guide however, is how to structure your site to make the most of your visitors.
June 20, 2013 Ariel here…
I got back from Australia last week after an amazing 2 week journey on the 3 Wise Monkeys Tour with Ralph Murphy & Tom Jackson. Along my journey I re-connected with artist and social media coach Rose Wintergreen, who guest tweeted my entire 6 hour presentation with gusto. She and I got to chatting after the seminar and she gave me some great insights on her experience as an artist and coaching artists in Australia.
Advice from the Experts tagged social media May 21, 2013 Entering concert dates is one of the most annoying parts of playing live. It’s both time-consuming and annoying to keep up with. Thankfully, it gets easier and easier each year to do this menial task. Entering dates into the services we have outlined below increases the chance of getting both fans and potential fans to your shows. Some of them can put them in the places where your fans go to hear and discover your music, where as others alert your fans who have liked you on Facebook that you will be in their town. Entering your dates into these services also increases your chance of being added to local concert calendars in local papers and radio stations. Making sure your dates are always up to date in these four services will increase the likelihood of getting fans out to shows and we will explain why.
May 16, 2013 May 7, 2013 1. Write, record and play high quality music
It seems like an obvious thing to say, but everything starts & ends with the music. If the songs are poor, the recording is bad, and the live show is dull don’t expect to make a living from music.
2. Continue to only deal in high quality
Some of the best new bands and artists are let down by terrible videos, bad photography and shocking design. Yes it is fickle, but judging a book by it’s cover is a reality. When you are choosing which artist to review, book, or even sign you are invariably drawn to the most attractive presentation. So why not increase your chances of being heard? Remember, you can have the best music in the world but if nobody listens ,you get nowhere.
November 6, 2012 Build A Successful Music Career By Reading This Tom Hess Interview & Review
By Ryan Buckner 
Are you determined to fulfill your potential as a musician and build a successful music career? If so, it is likely that you continually hear various “words of wisdom” from the people you know on how to make it in the music business. These people often wish you the best, but the fact is: People who have not already had extensive success as a pro musician, likely do not really understand how the music industry works. On top of that, their advice may be detrimental to your music career dreams.
June 7, 2012 I would love to take it as a compliment that so many bands send me email asking me to check out their music or come see them live. It should mean I’m important. Instead, I disregard most of it as spam.
Mile-long emails telling me about how so-and-so is the next hot artist blowing up all over my face. New album press releases that assume I have 40 minutes to spend learning all about how some artist “grew up in the poorest regions of such and such area before ‘rising to fame’”. It’s all hype that makes no sense given that you have only 80 fans on Facebook.
What is most annoying about these emails is that they’re not even addressed to me. They’re sent to the Earbits customer support email address, and have clearly bcc’d the rest of the world. Sometimes, they’re not even smart enough to do that, disclosing hundreds of email addresses to everybody else on the list. These untargeted, long-winded marketing pieces are lazy, in some cases costly, and completely pointless. Stop sending them.
January 25, 2012 The last half of 2011 was intense for a lot of us. The financial news across the world remained bleak, Occupy Wall Street was all over the news as the 99% spoke up to be heard.
The music business continued to take hits with Spotify’s arrival and news of more layoffs at record labels, management companies as we all scratched our heads to blog about positive things and good outcomes
Many of you may have seen this article (or another one) on setting goals as they crop up at this time of year.
It’s a new year and a clear slate is in front of all of us. The turning of the calendar from 2011 to 2012 is an ideal time to set your goals. I see a marked difference between artists who set finite goals and those who do not regardless of what is happening in the world and in the news.
Ask yourself: Is this the year I want to make a difference for my music career? And if so – what difference and how?
Think of goal setting as if you were driving in a foreign place – You wouldn’t get where you expect to go without a clear set of directions. Goal setting is like drawing a map for yourself.
This article is designed to assist you in creating a personal roadmap for achieving what you would like with your musical career this year, whether you consider music your hobby and you do it part time or you are making a living out of it full-time.
I have included a few links from some of the best musician related posts on how to think about and achieve goals as well. So, bookmark this long article and refer to it throughout the year!
January 10, 2012 As you look to the future you may be getting in the mode to set goals for your career.
I am always surprised when musicians I work for at Cyber PR®, are frantically trying to reach more and more potential fans without really focusing on the fans that they already have. These fans don’t need to be found, because they are already your fans.
Studies have proven that it is much harder to make a new client and get them to purchase something than it is to get a client that already knows you and trusts you to purchase from you over and over.
I always suggest that, in measuring fans, the best place to look is at your social networks and at your mailing list.
Your newsletter list is the only place where you can directly engage with your fans on your own terms and ask for money.
Here are 12 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you for 2012.
December 14, 2011 Yesterday a friend of mine called me with a question. His band had been contacted (via ReverbNation) by a company who claimed that they were a publishing and licensing firm in Los Angeles. Oooooh Los Angeles.
The company told him that they saw his profile, liked one of his songs, and thought they could get their song placed in Television and Film, but of course there was a price, three hundred dollars to be exact ($300!!!). For this price the company would spend the next year getting the band’s music out there…. rrrrrrright.
See this example contains all of the classic signs you’re being scammed and they are…
Advice from the Experts tagged music career June 30, 2011 “The illiterates of the 21st century will not be those who cannot read and write,but those who cannot learn, unlearn, and relearn.” - Alvin Toffler
June 10, 2011 We test a lot of Apps and tools and look at a lot of websites. On behalf of our artists and me and the Cyber PR team are going to start featuring them here at MTT. I’m thrilled to introduce you to Jason Loomis. Jason has worked at Ariel Publicity for a year this week, first as an intern, then as my assistant and now as our Director of New Media Maker Relations. Enjoy this first installment of The Musician’s Arsenal: Killer Apps, Tools and Sites
May 27, 2011 
Author David Meerman Scott made an honest and realistic quote, “if you want 20,000 fans you must do 2000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.Some of these items will apply better for larger acts, some items will work for any act. Some may work for you, some may not… not yet. Some these can be done with little effort, some will take some web development, some might even require some significant development. Some of these have successfully worked for me over the years. The point is to create a list of items that would cover a wide range of acts and abilities.
The end result of all this will hopefully be more Facebook likes, Twitter followers, email list subscriptions, more sales and more traffic to your website… more fans!
Advice from the Experts tagged Fans, Marketing 