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Entries in Marketing (214)

Tuesday
Aug042020

Instagram For Business: 6 Things You Need To Know In 2020

If your goal is to expand your business this year through social media, using Instagram can be a highly beneficial platform for reaching out to a wide audience of targeted followers. If you are interested in using Instagram to its maximum potential this year, it’s essential that you can follow some of the latest trends.

Remember that Instagram is a platform that is consistently changing, and having an audience that’s regularly growing can be a fundamental way that you can succeed on the platform. To make sure that you can continually improve your audience, you need to be able to engage with your audience.

Here are some of the best trends you should be tracking in 2020 for Instagram and building a following:

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Tuesday
Jul282020

Why SEO Is Vital For Musicians In 2020

SEO should always be an important marketing strategy for musicians — but thanks to the uncertain times we’re going through in 2020, it has become more important than ever. That’s especially true for “DIY musicians,” who are trying to be seen and heard on their own. 

Most musicians make the majority of their income from touring and playing live shows. Unfortunately, thanks to the impact of the Coronavirus pandemic, playing live in front of an audience has been put on hold for the majority of 2020. Most concerts and festivals have even been postponed to 2021.  

So, if you’re a full-time musician, you’ll have to get creative when it comes to generating income. One of the best ways to do that is to start looking at yourself and your music as a brand. That means you need to know what you represent, have a website, use social media, and stay consistent with your fans — both online and in person. 

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Monday
Jul272020

4 Styles For Music Lovers To Show Their Fashion Preferences

If you enjoy music, then it may affect more than just your listening habits. You may find that other parts of your life start to reflect the styles of music that you listen to. If you find this happening to you, it’s completely acceptable to embrace these styles so that the world knows the styles of music that you enjoy the most. To give you some ideas, here are four fashion styles for music lovers to show their style preferences.

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Monday
Jun012020

5 Tips For Music Promotion On Soundcloud

If you are not exploring SoundCloud as part of your strategy to promote your music, then you should have a rethink. SoundCloud is a community of music lovers and also an amazing location for music promotion. SoundCloud is known for its ability to help upcoming artist gain their first audience, it is a place where you share tracks and interact with fellow music lovers. 
The major challenge about this platform is that it has almost 20 million music creators on the platform, hence getting upfront or standing out requires hard work. Don’t feel discourage thousands of people are still making it big on the platform every day. This article presents good tips to improve your profile on SoundCloud.

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Monday
Apr202020

Online Music Marketing | Tips To Promote Your Songs On Google

The internet is the biggest marketplace there is. However, harnessing it potentials involves understanding how search engines work. Online marketing has evolved and is used as a propeller to business development and advertising. These tips suggested by Noria - a digital agency in Thailand will help you reach your goals. It touches on word structure, frequency, the right platform and customised words. Google is the biggest search engine globally, thanks to its content promotion and complimentary services. If you need your song to reach out to more people, utilise these marketing tips to the fullest. 

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Thursday
Mar262020

How Musicians Use Fashion Style As A Tool 

Music and fashion have always gone hand-in-hand. You can’t think about Michael Jackson without picturing his famous sequined white glove or Madonna without her cone bra. No one can imagine KISS without their signature face paint and black and silver jumpsuits. The fashion choices of musicians can quickly become a part of their permanent look and their brand. 

 

There have been many iconic outfit choices musicians are still associated with over the years. These fashion statements have meant more than just signifying whatever phase a musician was going through. Some of them have become tools to tell audiences exactly who that musician is, the kind of music they play, and what they can come to expect. 

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Friday
Feb212020

How Important Are Social Media Algorithm Updates For Musicians?

Social media marketing has become a great part of the music industry in late years.

The increase of Social Platforms’ popularity encouraged young artists to have more power over their authenticity and brought the freedom to create original content for free.

When done effectively, SMM can lead to a bigger following as well as more engagement from your target fanbase.
However, social media growth can be determined by many factors, and the biggest one is understanding the algorithm of each platform you’re posting on.

As a music artist who’s trying to grow their following on socials, you have to

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Tuesday
Feb112020

6 Marketing Strategies To Get You Featured On Playlists 

In this DSP era, getting discovered in such an insanely crowded space is the main focus for artists looking to make it big. Platforms like Spotify and Apple Music offer MILLIONS of tracks, so how is it possible to get recognized as an independent musician trying to break through the noise?

One good way to do it is with playlisting

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Monday
Feb032020

Making Your Own Name In The Music Industry

Making your name in the music industry can be something that is difficult to do. In the music industry, there is always a lot of competition going on. Here are some tips and tricks that you can use to help you reach success in the music industry.

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Friday
Jan242020

How To Find The Right PR Firm As A Musician

Odds are you’ve just released a new album or single and you’re thinking about the best way to get it out there, engage your fans, and make the largest impact possible. If that’s the case, it’s time to consider finding a PR firm to help you out.

Good thinking—you’re already a step ahead of the rest by knowing that simply releasing and hoping your fans notice is not a good strategy.

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Thursday
Oct312019

TikTok Marketing For Indie Musicians

So, what this sensation that we know as TikTok is? Well, even after being the most downloaded app, most people out there do not understand the concept of this app to the core. They surely know that there is an app named TikTok but what it is and what it does is something they scratch their head about. This article is devoted to what TikTok is, how users add music to their videos, and also how can a user market their music using TikTok marketing!

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Tuesday
Oct082019

How To Get Your Music To Stand Out From The Crowd

Today, it seems like technology and the internet have drained all of the uniqueness of the music industry. All you need is a computer and a few sound clips to churn out song after song. They don’t even need to be good sound clips.
 
Anyone can create music. However, when everyone with a guitar and a YouTube channel fancies themselves a musician, it can be hard to set yourself apart. Here are a few tricks to help you stand out and succeed in this competitive industry.

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Thursday
Oct032019

How To Promote Your Music And Grow Your Fan Base

You are fond of music and want to make your name in the music business. That’s a good thing, but in today’s music industry, talent and uniqueness alone is not enough to reach on the top. If you want to stand out from the crowd and gain recognition, you have to figure out your strengths. Many aspiring musicians are finding it hard to gain name recognition and fame in music industry. You cannot get them only on the basis of talent and uniqueness. You need to express your skills and target the right audience.

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Tuesday
May282019

4 Ways Musicians Can Use An EPK

This post by Dave Cool originally appeared on the Bandzoogle Blog

An electronic press kit (EPK) — sometimes also called a digital press kit — is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals.

You can think of it as your interactive artist resume, where anyone interested in your music can find all the information they need in one place. You can use your EPK to help you get more press, more gigs, and come across as a serious artist.

Since your website is the first place people will go to learn more about you and your music, you should host your EPK there. Then as you progress in your music career, you should keep your EPK up to date with new music, press, photos, and videos.

So, how exactly can you use an EPK to help your career?

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