July 1, 2016 This article originally appeared on the Sonicbids Blog
The internet has allowed artists to reach millions of fans and grow their careers with a click of a button. While, for some, the web has been a boon for music promotion, many musicians make pivotal online marketing mistakes that prevent them from breaking out and building a successful career. Here are four of the most common mistakes to avoid.
June 15, 2016 This post was written by Joy Ike and originally appeared on the Bandzoogle Blog.
Social media. Whether you hate it or love it, it’s there and it makes the world go round… at least the world of entertainment. And if you want to be on the same level as all those other artists, you have to use it to promote your music.
But, simply posting on social media isn’t good enough. Here are 10 reasons why some musicians are dropping the ball with their social media marketing.
June 9, 2016 This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
Since the dawn of MySpace, musicians have been using social media marketing to generate buzz and get more fans.
And while this opportunity still exists today, the truth is that there are now more musicians, creating more content, than ever before.
Social Media tagged Building Fanbase, Fans, mailing list, social media June 1, 2016 If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they important but they can also increase your engagement rate and followers.
May 3, 2016 You’re an emerging artist on the go and you want your fans to keep up with what you’re doing, but you just don’t have the time. Social media management tools give musicians that chance to be successful. Scheduling Tweets about upcoming concert dates or meet-and-greets can make all the difference in your career. We have put together six of the best social media tools for musicians.
April 11, 2016 Here is the key: If you’re releasing your content without a CTA, and you want to monetize it, you’re throwing that content away. It’s like casting your bate into the ocean without a hook. Worth noting, before you get a hook, I advise that you create a great experience to bring people to and that you have your products ready to buy, but if all of that is taken care of, you absolutely need some hooks (CTAs).
March 24, 2016 Instagram, the most popular app for sharing photos and videos, has grown over the past 3 years, more than any of its rivals on social networks, including Twitter and Snapchat. Currently, the number of people sharing photos and videos every month through Instagram rose 300 million, at the beginning of the year and now exceeds the number of people using Twitter every month in almost 100 million.
The application incorporates this year the possibility of uploading videos and gif, and also add some new filters, new features that have allowed to Instagram add users and some detractors, especially since they decided to add advertising to the timeline
March 9, 2016 The talent-hunting reality shows may have started it, but music videos in general, and social media sites, YouTube in particular, have transformed and rebranded music and their artists from entertainment to a lifestyle experience. The interactive component in shows like American Idol, America’s Got Talent, The Voice, and their various versions have given their millions of viewers part of the power to decide who wins and who loses.
Music Video, Social Media tagged Billboard, Music, YouTube, music videos, social media January 15, 2016 This article originally appeared on the Sonicbids Blog
Considering how heavily we rely on Facebook to promote shows, it’s crucial we stay up to date on the platform’s event policies so we can beef up the reach of our events as best we can.
The latest update on Facebook’s event invite policy states that users can only invite up to 500 people each, but if “a large number of invites” aren’t responded to on a regular basis, you’ll be limited to even fewer for “a short period of time.” People who organize a lot of shows – ahem, me – may find themselves with a cap as low as 50, a frustrating hindrance on the ability to promote an event without paying for it.
Social Media tagged DIY Promotion, Facebook, social media January 7, 2016 Every artist and their grandma understands that, aside from the music itself, their online presence is the cornerstone of their career. Strong online platforms allow artists to develop genuine relationships with existing fans and consistently bring in new ones. Of course building your following and nurturing those relationships is never as simple as you want it to be.
December 3, 2015 The time of year for New Year’s Resolutions is almost upon us again, and with it will come fair-weather promises to ourselves to get into shape, cut down on alcohol, and maybe tidy the garage. For many of you who frequent this site, the New Year’s Resolution will be something along the lines of a fairly vague ‘be more successful’, and that in and of itself is fine, but I’d like to invite you to take a step back a little.
Advice, Marketing Strategies, Social Media tagged Advice, Independent, Music, planning, success November 2, 2015 Growing your following on social media is an important part of your social media strategy, whether you are a seasoned veteran or just starting out. If you’re finding that your number of followers is just not going up, take a look at this checklist and decide if there are any holes in your strategy.
September 29, 2015 SoundCloud is a fantastic resource for your music. The platform is great for hosting music privately to send to promoters, record labels, or any stakeholders that you might hope to get involved in your musical endeavors since most interested parties do not want you to email them mp3 attachments or physical CDs. However, if you are only using SoundCloud to host and share music links you might be missing out. It serves a greater purpose as a music streaming and social giant. Here are six ways to start taking advantage of the social nature of SoundCloud and build an audience:
September 23, 2015 Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced.
With last week’s Social Media Week in London, and having just held MEC’s second Music Week looking at the changing role of social, data and brand partnerships, I took the opportunity to speak with three emerging bands – MALKA, The Daydream Club and The Microdance – to find out their perceptions of social media and the future role for brands.
