
Entries in Social Media (87)


8 Reasons Why Artist To Fan Social Apps Work
The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer.













Artists & Musicians Are Wasting Time With Social Media
The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

In Defense Of The Facebook Group: Fostering Community And Engagement In Music Through Connections Online

Social Media And The Music Industry: The Good, The Bad And The Viral
It’s no secret that digitization is proliferating into almost every corner of our lives. We can order our groceries delivered, communicate in an instant with someone halfway around the world, and yes — share a song with our Facebook friends and other social media followers whenever we want, introducing an entire audience to music they might never have experienced.






40 Ways Bands Can Use Social Media To Increase Engagement At Shows
If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.

How To Advertise Your Music On Facebook
This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
Having a Facebook fan page for your music has so many benefits besides displaying your “like” count to the world. Some advantages of fan pages over personal pages are rather obvious — such as separating your personal and professional life, having no fan limit (versus the 5,000 friend cap on personal pages), using Insights to get key metrics about your fans, and getting taken more seriously as an artist overall.
But for any musician who’s trying to get more fans and figure out how to better engage their audience, Facebook Ads Manager is invaluable.









What Unsigned Bands Can Learn From Disney
Last weekend, I was speaking to a music manager who was bemoaning his band’s lack of new music. “We have no new story” he said. The band in question have 19 tracks on Spotify and a host of video content. If got me thinking, what can we learn from Disney?
Disney understands that a good story is always a good story. They also understand that once they have a good story, they have an endless new audience for that story. Disney marketeers ensure each new generation is exposed to the story by allowing them to see it in the format of the day.







Are Facebook Ads Worth It?
Facebook launched on February 4, 2004. For those of you keeping score at home, that means it has been a part of our lives in one way, shape, or form for over a decade now. Facebook has gone from being a social media network accessible to a minimal number of college students, to the social media giant that it is today. I don’t know about you, but whenever I want to check out a new business or product, one of the first things I do is check Facebook to see if they have a page.

How To Use Instagram Live
The latest trend in the social media world, is live streaming. Last year we saw real time videos blow up on Facebook, shortly after it made its way to Instagram. Instagram Live is a great way to showcase new music, give your fans a behind-the-scenes look into your life, or just have a Q&A session.

Social Media Content Management For Musicians
This article originally appeared on Soundfly’s Flypaper
u’ve decided how you want to brand yourself online. You’ve created your band’s social media pages. You’re posting regularly, and still, you’re not seeing results. The solution: content planning.
By putting all of your energy into posting new content without thinking about the big picture, you’re only getting half the job done. Instead, set marketing goals, create content in bulk, and utilize the (often free) social media management tools available online.








Social Media Marketing For Musicians: How To Get More Fans With Facebook
This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
No matter who you are, where you live, or what kind of music you play, we all share a common goal: To find fans and build a fanbase.
There are many ways to get more fans online, but we’re going to focus on the low hanging fruit. The big blue-and-white F-word at the top of the social media food chain: Facebook.






Social Media Marketing For Musicians: How To Get More Fans On Twitter
This post was written by Joy Ike and originally appeared on the Bandzoogle Blog.
No matter how many conversations I have with fellow artists, they always say Twitter is their least favorite, and least used social media tool. Some artists admit that they don’t get it, while others think 140 characters just isn’t enough to make a point.
Whatever the reason, it’s pretty safe to say that artists who do use Twitter can use it more effectively. In this post we’re going to give you a full start-to-finish breakdown on how to create a Twitter account, post effective tweets, and maximize your content and engagement.







6 Tips For Musicians: Rapidly Grow Your Instagram Following
This article originally appeared on the Sonicbids Blog
With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram.
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(Updated January 13, 2016)