December 1, 2020 SEO is the process of making your content visible and appealing to search engines such as Google. The acronym stands for “Search Engine Optimisation” and it is exactly that. SEO is an art of optimising your content so that it will rank high on search results and bring you in organic traffic, which is traffic you don’t have to pay for!
November 19, 2020 The key to wielding magic with your website or app is to create an unforgettable experience. Wondering how to do that? The word is human-centered design.
October 27, 2020 Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes it’s advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl founder Mark Knight urges Facebook to simplify the progress, be more accountable and revisit their advertising policies to ensure musicians retain their freedom of expression.
October 20, 2020 Musical bands often take advantage of shows, musical tours, festivals, and outdoor concerts to sell their merchandise in order to make more money. It also increases the band’s public awareness, and the band’s performance will be a reminder to the guest when they think of the experience.
Marketing merchandise is one of the most effective ways to grow your engagement on different social media platforms. It boosts your marketing effort and helps you create vibrancy with your audience. But, in what ways can you use music merchandise as a part of the marketing strategy?
October 19, 2020 Whether you like the fact or not, Instagram and social media as a whole is a huge part of building an online music business in the modern age.
Your ability to utilise social media to get clients and session work as an aspiring professional musician may have a direct correlation to your success (or lack of).
You may have been posting great content on your business Instagram profile for a while but you’re just not landing any clients or even getting a glimpse of interest.
This is frustrating for you because you’re investing all of this time and effort into it but aren’t seeing any rewards for doing so.
September 13, 2020 Many musicians struggle in turning their passion for music into a living. Why? Perhaps this is because so many artists do not realise that being a musician also means running your own business. In order to make money from your artistry, you need to wake up and smell the corporate coffee…
September 7, 2020 Once you get the hang of it, marketing can be a lot of fun.
After all, marketing is tied directly the results you want as a musician – ticket sales, streams, merch sales, contest votes and so on.
But there are marketing strategies that don’t work, especially now that search engines and social media platforms have had time to evolve and adapt their algorithms.
So, we need to ensure we’re going about this the right way. Here are nine music marketing strategies that no longer work in 2020.
September 4, 2020 Every musician needs to have an active and engaging social media presence. However, not all of them are able to create an attractive and easy to navigate websites which can boost their influence. Websites are very crucial for all musicians as they provide a space where they can showcase their talents, sell tickets, and promote their music and brand to new and existing followers. Therefore, if you are serious about your music, then creating a good music website design should be paramount.
Advice, DIY, Marketing, Websites tagged Promote your music, artists websites, music website August 24, 2020 Now more than ever, it’s not just enough to show up. You have to stand out. As we all know, the pandemic has leveled the playing field to where your “stage” is literally the same size as everyone else’s. All of your fans and the ones following artists on major labels are all being viewed on mobile devices, laptops, and tv screens.
So how can you shine above the rest?
August 17, 2020 Gone are the days where you needed to create a demo, submit it to a record label and hope for a deal. With enough capital, you can record your own music, promote it and become an independent artist. While it’s not an easy process, you can develop strong strategies to help you find traction within the marketplace. Consider some of the best SEO tips you can use in order to get your music to a wider audience.
August 4, 2020 If your goal is to expand your business this year through social media, using Instagram can be a highly beneficial platform for reaching out to a wide audience of targeted followers. If you are interested in using Instagram to its maximum potential this year, it’s essential that you can follow some of the latest trends.
Remember that Instagram is a platform that is consistently changing, and having an audience that’s regularly growing can be a fundamental way that you can succeed on the platform. To make sure that you can continually improve your audience, you need to be able to engage with your audience.
Here are some of the best trends you should be tracking in 2020 for Instagram and building a following:
Advice, Marketing, Social Media tagged 2020, Advice, Instagram, Marketing, social media July 28, 2020 SEO should always be an important marketing strategy for musicians — but thanks to the uncertain times we’re going through in 2020, it has become more important than ever. That’s especially true for “DIY musicians,” who are trying to be seen and heard on their own.
Most musicians make the majority of their income from touring and playing live shows. Unfortunately, thanks to the impact of the Coronavirus pandemic, playing live in front of an audience has been put on hold for the majority of 2020. Most concerts and festivals have even been postponed to 2021.
So, if you’re a full-time musician, you’ll have to get creative when it comes to generating income. One of the best ways to do that is to start looking at yourself and your music as a brand. That means you need to know what you represent, have a website, use social media, and stay consistent with your fans — both online and in person.
July 27, 2020 If you enjoy music, then it may affect more than just your listening habits. You may find that other parts of your life start to reflect the styles of music that you listen to. If you find this happening to you, it’s completely acceptable to embrace these styles so that the world knows the styles of music that you enjoy the most. To give you some ideas, here are four fashion styles for music lovers to show their style preferences.
June 26, 2020 When you’ve got your music ready, you want to send it out into the world for everyone to listen to it, but the worst thing you could do is to send it out in shoddy clothing. It’s important that you get your branding right. You only get one shot. Here are some common mistakes that I see over and over again. And how to avoid them.
