How Spotify Pre-Save Is Leading A Change In Digital Music Marketing

You’ve heard it before: owning and nurturing your own fan base is the key to marketing success. So, how do you enhance that relationship with fans and grow your reach? Offer a VIP experience that ensures they are the first to hear a new album when it drops.

That’s why Spotify released Pre-Save in 2017, a major innovation in online music marketing. With a simple click of a button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen the moment it becomes available. Fans don’t have to worry about missing an exciting new release, and labels get an immediate boost to their streams which makes a big difference to future placement on Spotify.

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What Your Band’s Website Really Needs

Marketing is the difference between a band website that gets a lot of traffic and one that doesn’t. But how is marketing your website different than marketing your music? You’re about to find out.

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When Public Brands Change In The Music Business

In this highly competitive industry, musical artists must be up to date with the consumer trends, behaviors and attitude, and of course the craft itself, in order for them to remain in the market. Artists need to create a long-term bond with their audience if they plan on keeping their fans and making it grow. For a long-term relationship to last, trust is considered as one of the key variables, if their listener has this, they will be confident that the music released would be up to their standard and would perform its stated purpose. If an audience is satisfied with the quality of service the artist presents, then it tends to derive loyalty. Brand effect or the power to extract a positive response after it is used help develop and deepen listeners’ loyalty of the artists.

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7 Top Marketing Strategies For Musicians

This guest post by Patrick McGuire originally apeared on the Bandzoogle Blog

For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.

Sadly, this doesn’t change the fact that it’s never been more difficult for new artists to put their music in front of listeners. Between music streaming platforms and the cheap cost of DIY home recording technology, there’s more music being released now than at any other point in history.

Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed. Not sure how to market your music? Here’s 7 music marketing strategies to get you started:

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Marketing For Musicians: 6 Essential Tools

This guest post by Patrick McGuire originally appeared on the Bandzoogle Blog

If you’re a serious musician, I don’t need to tell you how tough it is to cut through the literal and symbolic noise to find and reach audiences. Yes, creating great music should always be at the top of your list of priorities, but figuring out how to get that music in front of listeners is a difficult task you’ll have to think about if you want to sustain a career over the long-term.

Don’t have a clue how to market your music? Today, we’re highlighting 6 tools to help you get started:

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4 Ways To Draw More Denizens To Your Venue

Running a music venue can be a blast. It can also sometimes be rather anxiety-inducing. Lack of guests can make owners and operators feel nervous. If you’re looking to bring in more guests to your venue, there are several approaches you can test out confidently and easily. Get ready to welcome a hopping and lively venue to the world.

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Sell-Out Shows With Gigantic’s Five Tips To Master Social

With hundreds of shows on sale weekly and 3.5 million tickets sold in the last five years, Gigantic is one of the UK’s best-known independent ticketing agencies, selling tickets to big events such as Ed Sheeran, Reading & Leeds and Download Festival.

Driving ticket sales through exciting social media campaigns and engaging with music fans is the responsibility of social media guru, Elizabeth Gracie. She knows exactly what it takes to sell-out shows with social.   

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Things To Consider When Creating Your Band's Website

These days, it’s impossible to get by as a musician without a great web presence. Of course, one of the most effective ways to manage this will be with your own website where you can quickly send anyone who’s interested in learning more about you, finding merch, streaming your music, or booking you for your next gig. Sure, you can probably get by with a Facebook profile and a Bandcamp page, but an attractive website hosted on a domain that you own will make you appear more professional than most other new bands in your area. 

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How Musicians Can Build An Email List From Scratch

It’s fairly common knowledge today that email is among the most effective and affordable marketing tools. So let’s not waste any time with a bunch of statistics to prove what you already know.

Instead, let’s dive right into how to get started with email marketing.

The first thing you need is a list of email addresses to send your clever emails to. It might seem a bit daunting if you have no email list, but fear not - here are some simple tips on how to build an email list from scratch.

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7 Ways To Engage More Fans On Twitter

Have you checked out the list of 100 most popular musicians on Twitter? Twitter is all about creating a connection with the audience, and that’s exactly why it’s so valuable. 

So how do you do it? What if you’re not as famous as Lady Gaga? She has 78.4 million followers on Twitter at this point, and the level of engagement on her profile is huge. Does this mean you should make peace with the fact that you’re not popular enough to start using Twitter? Absolutely not!

Twitter can be a massive aspect of your personal branding efforts. We’ll suggest 7 ways to engage more audience on this social media platform.

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It's Time To Reconsider Our Approach To Music PR

Earlier this year we wrote an article urging unsigned bands to stop wasting their money on radio pluggers. The article might have annoyed a few pluggers but hey! more importantly it resonated with artists who unanimously agreed that their financial outlay was not returned by direct promotional value. In the article we proposed an alternative approach that focused on fans, social media and Spotify.

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How To Promote Your Product Or New Project On A Budget

When a product or service promises consumers greater bang for their buck, it’s a powerful motivator. Getting the highest value from spending the least amount of money is what most people want from the products they buy. It’s no different for the marketers themselves. Marketers are always looking for ways to strengthen their return on investment when it comes to promoting a new product or service. Not every business has the promotional resources of Apple or Microsoft, of course, so most businesses won’t be able to use a multimillion-dollar media blitz to advertise a new product or service.

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5 Ways To Market Your Music To New Fans

Building a fan base for your music is often the hardest obstacle to overcome as an independent artist. As artists, we tend to feel that the music should speak for itself, but that leads to an endless cycle of us releasing music and getting no response. Learning how to promote your music is the best thing you can do to build your career without having to worry about pitching music industry gatekeepers. Here are five strategies you can use to market your music and get more fans.

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How To Use Merch To Engage Your Fans

Fan engagement and direct-to-fan are hot topics these days because it’s finally come to light that fans are the real gatekeepers in the music business. And by now we should also know that merchandise is one of the surefire ways that artists can make solid money today. Like most other revenue streams for artists, being successful at your merch biz is highly dependent on your fans. The good news is that in addition to being a cash generator, your merch can actually be used as a fan engagement tool. When you’re using your merch to engage your fans, they’ll feel connected to you.  When they feel connected and as if they are part of your journey, they will be likely to buy more. So how exactly can you use merch to engage your fans? Here are five ways:

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