Making Merch Work For You Now – Covid Edition

We are living in trying times for sure, friends. And while this IS temporary, it may be some time before you can take your show back on the road. With this harsh reality looming, the first instinct may be to panic. Try not to do that - don’t let uncertainty prevent you from moving forward. The best thing we can do for ourselves now is to keep going, find ways to pivot, and figure out how to weather this storm.  

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5 Tips For Music Promotion On Soundcloud

If you are not exploring SoundCloud as part of your strategy to promote your music, then you should have a rethink. SoundCloud is a community of music lovers and also an amazing location for music promotion. SoundCloud is known for its ability to help upcoming artist gain their first audience, it is a place where you share tracks and interact with fellow music lovers. 

The major challenge about this platform is that it has almost 20 million music creators on the platform, hence getting upfront or standing out requires hard work. Don’t feel discourage thousands of people are still making it big on the platform every day. This article presents good tips to improve your profile on SoundCloud.

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How To Play Your Music To The Chinese Market

The music market is now made up largely of what we know as the traditional streaming services that we have become familiar with. We each have our own go to, to get that song that will please our body, mind and soul, at a moment’s feeling.

We each have access to the world’s catalogue of music at the touch of a finger. But we still have to look for it and the music still needs to be found. Like the Lord of the Rings, Precious wants to be found.

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How To Avoid Cliches With Your Visual Branding

When it comes to branding the easy option is always to go for what everyone else does, blend in with the crowd, make sure people definitely know what you’re all about in the most obvious way. You’re a metal band, put a skull on the cover, job done! Well, not on my watch.

It’s lazy. And now that your branding is just like everyone else, you become part of the grey goo pumped out onto the internet on a daily basis. So here some ideas to avoid cliches with your branding. And why it’s vital.

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Online Music Marketing | Tips To Promote Your Songs On Google

The internet is the biggest marketplace there is. However, harnessing it potentials involves understanding how search engines work. Online marketing has evolved and is used as a propeller to business development and advertising. These tips suggested by Noria - a digital agency in Thailand will help you reach your goals. It touches on word structure, frequency, the right platform and customised words. Google is the biggest search engine globally, thanks to its content promotion and complimentary services. If you need your song to reach out to more people, utilise these marketing tips to the fullest. 

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How Musicians Use Fashion Style As A Tool

Music and fashion have always gone hand-in-hand. You can’t think about Michael Jackson without picturing his famous sequined white glove or Madonna without her cone bra. No one can imagine KISS without their signature face paint and black and silver jumpsuits. The fashion choices of musicians can quickly become a part of their permanent look and their brand. 

There have been many iconic outfit choices musicians are still associated with over the years. These fashion statements have meant more than just signifying whatever phase a musician was going through. Some of them have become tools to tell audiences exactly who that musician is, the kind of music they play, and what they can come to expect. 

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How Important Are Social Media Algorithm Updates For Musicians?

Social media marketing has become a great part of the music industry in late years.

The increase of Social Platforms’ popularity encouraged young artists to have more power over their authenticity and brought the freedom to create original content for free.

When done effectively, SMM can lead to a bigger following as well as more engagement from your target fanbase.
However, social media growth can be determined by many factors, and the biggest one is understanding the algorithm of each platform you’re posting on.

As a music artist who’s trying to grow their following on socials, you have to

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6 Marketing Strategies To Get You Featured On Playlists

In this DSP era, getting discovered in such an insanely crowded space is the main focus for artists looking to make it big. Platforms like Spotify and Apple Music offer MILLIONS of tracks, so how is it possible to get recognized as an independent musician trying to break through the noise?

One good way to do it is with playlisting. 

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Making Your Own Name In The Music Industry

Making your name in the music industry can be something that is difficult to do. In the music industry, there is always a lot of competition going on. Here are some tips and tricks that you can use to help you reach success in the music industry.

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How To Find The Right PR Firm As A Musician

Odds are you’ve just released a new album or single and you’re thinking about the best way to get it out there, engage your fans, and make the largest impact possible. If that’s the case, it’s time to consider finding a PR firm to help you out.

Good thinking—you’re already a step ahead of the rest by knowing that simply releasing and hoping your fans notice is not a good strategy.

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Why You Need To Sit On Your Tracks Before Sending Them Out To People

Picture this: You’ve just spent some quality time finishing a new track and it’s brilliant.

You’re super pumped for other people to hear it and can’t wait to send it to people for feedback, maybe get a preview up on Soundcloud or even get it released on Spotify etc.

Stop.

Before you do anything with the track, you need to wait.

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How To Get Your Music To Stand Out From The Crowd

Today, it seems like technology and the internet have drained all of the uniqueness of the music industry. All you need is a computer and a few sound clips to churn out song after song. They don’t even need to be good sound clips.

 

Anyone can create music. However, when everyone with a guitar and a YouTube channel fancies themselves a musician, it can be hard to set yourself apart. Here are a few tricks to help you stand out and succeed in this competitive industry.

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How To Promote Your Music And Grow Your Fan Base

You are fond of music and want to make your name in the music business. That’s a good thing, but in today’s music industry, talent and uniqueness alone is not enough to reach on the top. If you want to stand out from the crowd and gain recognition, you have to figure out your strengths. Many aspiring musicians are finding it hard to gain name recognition and fame in music industry. You cannot get them only on the basis of talent and uniqueness. You need to express your skills and target the right audience.

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Business For Band Members

You may have spent thousands of hours practicing your instrument and perfecting your singing tone, but musical talent is only one element that factors into your success as a band. Band members need to develop business skills, too, when it comes to marketing, promoting, and networking. Whether you’re seeking out your next performance opportunity or are engaging with fans to build anticipation around your upcoming album release, you’ll need some business skills to be a successful musician. 

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